摘要
视觉营销这一概念在中国正式提出时,它主要是指在终端卖场通过商品的陈列和形象化展示,向消费者传达品牌信息和品牌文化,对消费者的视觉形成强劲攻势,实现与消费者的沟通,达到促进商品的销售。视觉营销不是在某一个时期突然出现的,作为一种营销理念和营销方式,视觉营销的形成,从最初的商品展示发展到企业的整体识别管理领域,经历了一个漫长的过程。通过对视觉营销演进的探析,有利于我们深入研究视觉营销理论与实践,揭示其内在规律,并构建一个完整的视觉营销理论与实践的框架。
When put forward formally in our country, visual marketing mainly refers to communicate with the consumers and promote the sale of goods t through commodity＇ s terminal display and image to convey brand information and brand culture to consumers so as to form strong offensive to consumer＇s visual. As a marketing idea and a marketing pattern, visual marketing is not appeared suddenly at a certain period, but experienced a long process from the initial development of the display of goods to the whole areas of recognition management. Through the analysis of evolution of visual marketing, it is beneficial to study the visual marketing theory and practice deeply, reveal its inherent law, and build a complete visual marketing framework both in theory and practice aspects.
出处
《经济研究导刊》
2013年第3期232-234,共3页
Economic Research Guide
关键词
视觉营销
演进
商品展示
视觉识别
识别管理
visual marketing
evolution
commodity display
visual recognition
recognition management
