摘要
汉江是长江最大支流,其流域是秦巴文化、楚文化、中原文化的交汇地,具有深厚的水文化底蕴,汉江还是举世瞩目的南水北调中线工程水源地,这为汉江水文化的传播提供了难得的发展机遇。通过汉江水文化旅游资源开发的SWOT分析和汉江水文化旅游资源的项目设计,提出了合理的开发方案,以塑造水文化旅游品牌,提升汉江旅游知名度。
Hanjiang River was the largest branch of the Changjiang River, and its basin was the spreading place of Qin and Ba culture, Chu cul- ture and Yellow River culture, so it had a deep water cultural foundation. Hanjiang River was also the water original place of the middle route project of the South - North water transfer, which provided a rare opportunity to spread the Hanjiang River water culture. This paper wanted to excavate Han- jiang River water culture, taking the SWOT analysis of the tourism resources exploit, proposed the reasonable programmer of Hanjiang River water cul- ture tourism resources exploit, shaped the water cultural tourism brand, and enhanced the visibility of Hanjiang River tourism.
出处
《资源开发与市场》
CAS
CSSCI
2013年第2期206-208,共3页
Resource Development & Market
基金
湖北省软科学研究专项计划项目(编号:2011DEB008)
湖北省教育厅科学技术研究计划重点项目(编号:D20112602)
国家自然科学基金项目(编号:41101544)
关键词
汉江
水文化
旅游资源开发
SWOT
设计
Hanjiang River
eater culture
tourism resource exploitation
SWOT
design
