摘要
针对零售业的特点,在国内某零售商集团公司的需求基础上提炼总结出一套精准营销与维系系统的解决方案,在构建数据集市的基础上实现了整套方案,经过实践后取得了较好的效果,设计的基于业务组件的可插拔式开发架构在其他的项目中得到广泛的使用,即节省了大量的人力物力,也加快了开发速度.
According to the characteristics of the retail industry and the requirement of the domestic retailers group company, we propose and implement a solution of targeted customer marketing and maintenance system for retail industry based on data mart. It has been proved that this is a good solution. The pluggable software development framework based on business components proposed in the paper has been widely used in other software projects. It cannot only economize on a lot of manpower and material resources, but also accelerate the pace of software development.
出处
《计算机系统应用》
2013年第2期30-33,共4页
Computer Systems & Applications
关键词
精准营销与维系
客户关系管理
软件架构
数据挖掘
targeted customer marketing and maintenance system
CRM
software architecture
data mining
