摘要
文章通过对中国白酒营销人员队伍的现状分析,结合白酒行业对白酒营销岗位的素质能力需求,从提升白酒行业营销水平的客观需要等3个方面重点分析制订中国白酒营销人员岗位标准的必要性。
Through analysis on the status quo of the liquor marketing team in our country, combined with the demand for quality and a- bility of the liquor industry liquor marketing positions, this paper analysis on the necessity of drafting Chinese liquor marketing person- nel vocational skills certification standards from three points, for example, the objective need of enhancing liquor industry marketing level.
出处
《企业技术开发》
2013年第1期94-96,共3页
Technological Development of Enterprise
关键词
白酒营销人员
职业技能鉴定
必要性
标准
liquor marketers
occupational skill testing
necessity
standard
