摘要
在全球化的趋势下,美国的影视剧以其题材选择的倾向性、文化兼容性、语言与技术的优势等方面得以跨国传播,并产生重要的影响。但这并不意味着各国的区域文化将被同质化。正相反,由于区域文化的差异,导致这些美国文化产品的消费方式也是区域化的。
Under the trend of globalization, American movie and TV drama, with its subject tendency, cultural compatibility and advantageous language and technology, has spread transnationally and influentially. However, this does not allude to the homogenization of regional culture. On the contrary, the consumption mode of these American culture products are regionalized due to the divergence of regional culture.
出处
《大理学院学报（综合版）》
CAS
2013年第1期27-30,共4页
Journal of Dali University
关键词
影视剧
全球化
区域化
消费主义
movie and TV drama
globalization
regionalization
consumerism
