摘要
优惠方案的关键是要确定合适的优惠幅度和选择恰当的优惠方式。优惠幅度过低难以使老百姓切实享受到实惠,过高则可能降低公交企业的积极性,并增加财政压力。建立双层模型,在满足网络经济效益最大化的前提下确定最佳的优惠幅度。通过定性和定量分析来制定换乘票价优惠方案,将有利于直接降低武汉市公共交通出行成本,提高公共交通出行分担率,缓解交通拥堵。
The key of the discount scheme is to determine the appropriate margin of preference and the appropriate way of promotions. Low margin of preference is difficult to make people truly to enjoy the benefits,too high may reduce the enthusiasm of the public transport enterprises, and increase the financial pressure. Create a double-layer model, and determine the best deals in the premise to meet the network maximizes the economic magnitude.Through qualitative and quantitative analysis to develop the transfer fare promotions program, will benefit directly reduce the Wuhan public transport travel costs and improve public transport split rate, ease traffic congestion.
出处
《交通与运输》
2012年第H12期114-117,共4页
Traffic & Transportation
关键词
换乘优惠
幅度
双层模型
票价
Transfer fares discount
Margin
Double-layer model
Fares
