摘要
浙江旅游职业学院的营销与策划专业属于会展策划与管理专业及专业群中重点骨干建设项目。模块化教学以素质为核心、以能力为本位，侧重于能力和素质培养以及知识和技能的实际灵活应用，是高职课程改革中非常重要的任务。文章对营销与策划专业职业活动导向的模块化课程体系构建进行了探讨。
Marketing and planning inajor of Tourism College of Zhejiang is the key construction project in exhibition plan- ning and management major and professional group. Modular teaching takes the quality as the core, take ability as the stan- dard, tbcusing on the ability and quality training and knowledge and skills in practical application is flexible, is a very im- portant task of the curriculum reform of higher vocational education. This article discusses on marketing and planning pro- fessional occupation activity guidance modular curriculum system construction.
出处
《科教导刊》
2012年第36期33-34,共2页
The Guide Of Science & Education
关键词
模块化
营销与策划专业
职业活动导向
modularization
marketing and planning major
occupation activity guidance
