摘要
以四川旅游信息化为例，从目的地体验营销的角度作为切入，围绕“顾客体验”的中心，构建开放型的旅游信息化发展模式，旅游要素提供者和旅游产品消费者是模式内外结合的纽带，力求做到模式内外协调，互动，其目的是借助旅游信息化来实现最终的旅游资源的价值，旅游产品的销售。
Taking the Sichuan tourism information as an example, from the experiential marketing point of destination as a breakthrough, around the customer experience, the article constructs the outer development pattern of the tourism information. The provider of tourism elements and consumers is important. It＇s purpose is information technology to achieve ultimate value of tourism resources, tourism product sales.
基金
四川省旅游协会课题＂旅游信息化发展问题及对策研究＂（2011-004）.10
关键词
体验
消费者需求
信息化
四川旅游
Experience
Information
Consumer demand
Si Chuan tourism
