摘要
通过引入竞标博弈模型,从理论上分析了赞助企业的最大化竞标博弈策略,阐述了组委会与赞助企业相互合作的意义及相关博弈策略,同时也指出政府行为对实际博弈操作产生的影响。
By introducing the bidding game model, the bidding game strategy of maximization of the sponsors is analyzed theoretically. The significance of mutual cooperation of the organizing committee and sponsors and related game strategy are elaborated. The impact of government action on the actual game operation is pointed out.
出处
《沈阳大学学报（社会科学版）》
2012年第6期34-37,共4页
Journal of Shenyang University:Social Science
