摘要
ISO 10668是世界上第一部品牌价值评估的国际标准。文章介绍了ISO 10668的主要内容,分析了品牌评估、品牌评价以及品牌资产价值评估的相互关系,并提出发展广东省第三方品牌评价机构,建立与国际接轨的品牌评估标准体系等相关建议。
IS0 10668 is the first international standard for brand evaluation in the world. This artlcte describes the main contents of IS0 10668, and analyses the relationship with brand valuation, brand evaluation and monetary brand valuation. It purposes some related recommendations such as development of the third party brand evaluation bodies and establishing the system of brand valuation standards to be harmonized with international practice in Guangdong.
出处
《日用电器》
2012年第12期10-12,共3页
ELECTRICAL APPLIANCES
基金
广东省质量技术监督局科技计划项目(2010CB06)
