摘要
自2010年底以来,微电影在网络上兴起并迅速形成一股风潮席卷全国,大量的微电影作品蜂拥而出,各大网站亦纷纷启动微电影计划。为了对这一新兴媒体的传播效果展开深入细致的研究,笔者根据微电影的基本特征,以问卷调查的方式对其传播效果及相关因素进行了统计分析。统计分析表明:微电影的传播效果与受众群体的性别、文化层次、年龄结构等息息相关,同时作品的创意、制作技术、演员水准及作品定位也是影响微电影传播效果的重要因素。
Since the end of 2010, mini movies on the network and the rapid formation of a trend are sweeping the country. A lot of micro films are crowding out. Major website will also have to start micro-film projects. In order to study the emerging media intenslvely,its communication effect and related factors, based on the basic features of micro-film, are analyzed by means of a questionnaire survey. The statistical analysis shows that the micro movie spread effect has closely related with the audience＇s gender, eultural level and age structure as well as some important factors such as the ereation, produetion technology, actor level and positioning of works.
出处
《西华大学学报（哲学社会科学版）》
2013年第1期27-31,共5页
Journal of Xihua University(Philosophy & Social Sciences)
关键词
新媒体
微电影
传播效果
new media
micro-cinema
spreading effect
