摘要
只有将传统竞争战略和蓝海战略整合运用,才是企业在激烈竞争中取胜的最好保障。通过对迈克尔.波特的总成本领先战略、差异化战略与蓝海战略的相关原理的回顾和分析,并于最后分析了春秋航空传统战略—蓝海战略的经营策略,验证了传统竞争战略和蓝海战略整合的价值和重要性。
Only the integration of traditional competition strategy and blue ocean strategy,enterprises can win in the fierce competition.According to the theory review and analysis of overall cost leadership strategy,differentiation strategy and blue ocean strategy,and the analysis of Spring Airlines traditional strategy——blue ocean strategy,validating the value and importance of integration of the traditional competition strategy and blue ocean strategy.
出处
《河北联合大学学报（社会科学版）》
2013年第1期31-34,共4页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
总成本领先
差异化
蓝海战略
整合
overall cost leadership
differentiation
blue ocean strategy
integration
