摘要
随着市场调查在经济实践中的地位不断提高,调研岗位呈现多元化,专业调研人才需求旺盛,但社会更注重综合素质突出的技能型人才吸纳。市场调研课程通过一系列教学改革,将调研知识和实践性教学有机相融,提升学生的职业技能和综合素质。
With the improving status of market research in economic practice, research positions diversified demand profes- sional research personnel, but the society pay attention to the prominent overall quality of the skilled personnel to absorb. Market research programs through a series of teaching reforms, organic blending of research knowledge and practical teach. ing to enhance students＇ professional skills and overall quality.
出处
《科教导刊》
2012年第32期83-83,121,共2页
The Guide Of Science & Education
关键词
社会需求市场调研教学改革
social demand
market research
teaching reform
