摘要
以当前广告版式设计中的字体应用为研究对象,针对字体的特点及作用论述了什么是版式设计及字体在版式设计中传递何种功能,力求通过探讨改变字体的大小写、字重、对比、自宽、字形等样式达到不同的审美视觉效果。同时对字体在版式设计中的任务和作用二者间的相互关联性进行了研究,提出了通过将文字的有效编排,运用字体设计的不同特点来配合版式设计中设计作品信息的有效传递、视觉的审美愉悦是较为适合现代潮流版式设计的字体的应用模式。
Taking the application of the font in current advertising layout design as the research object, according to the characteristics and effects of font, it introduced what was the layout and font in the layout design of this function, strive to explore changing the font size, weight, contrast, written words, font styles from the wide reach different esthetic visual effect. At the same time, it studied the relationship between the task and role of the font in the layout design, based on the effective arrangement of text, using the different characteristics of font design to match the format design effective information transmission, visual aesthetic pleasure is more suitable for the modem trend of layout design of font application mode point of view.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第24期139-141,共3页
Packaging Engineering
关键词
字体
版式设计
应用
typeface
format design
application
