摘要
以《家庭医生》杂志为例,回顾、总结医学科普期刊做专题策划的形式和方法。认为专题系列和专题荟萃是专题策划2大主要表现形式,专题荟萃又可分为组合型和综合型。做专题策划的方法关键在于明确办刊宗旨,抓住热点,抓住需求。
Based on the analysis of Journal of Chinese Family Doctor, it is considered that series and collections are two major forms of special topic planning for popular medical journals, in which collections of special topics can be combinative or comprehensive. The key approaches of planning special topics are to profoundly understand publishing intention and to sensitively grasp hotspots and requirements.
出处
《编辑学报》
CSSCI
北大核心
2012年第6期541-543,共3页
Acta Editologica
基金
2011年广州市科信局科普项目(2011KP033)
关键词
医学科普期刊
专题策划
形式
方法
popular medical journal
special topic planning
form
approach
