摘要
面对出版体制改革,科技期刊从业人员心理活动异常复杂,思维活跃。固有的编辑职业习惯如何适应企业运作模式,面对期刊出版活动向期刊出版经营活动的转型,提出了面向市场的编辑思维模式、办刊思维模式和出版传播模式的转型,着重强调市场主动服务意识和市场开拓精神,以精准的期刊延伸服务,应对出版体制改革所带来的挑战。
Facing the system reform of publication, the practitioners of sci-tech periodicals have very complicated psychological activities and active thinking. How do the inherent editing occupation habits adapt to the enterprise operation mode？ Facing the transformation of periodical publication activities to periodical publishing business, the edit thinking mode of market orienting is proposed. The transformation of thinking mocle and publishing spreading mode is presented and the market initiative service awareness and market pioneering spirit are emphasized. Accurate periodical extension services should be used to deal with the challenges of publishing system reform.
出处
《编辑学报》
CSSCI
北大核心
2012年第6期521-523,共3页
Acta Editologica
关键词
科技期刊
体制改革
编辑思维模式
市场经营
sci-tech periodical
system reform
thinking mode of editors
marketing
