摘要
多元化是企业扩张的一种战略选择,从长期企业实践和理论研究来看,多元化战略对企业绩效的影响存在悖论。那么如何有效的实施多元化战略?本文基于企业动态能力与多元化战略匹配的视角,研究多元化战略对企业绩效的影响。以在沪市各行业中随机抽取的191个来自2008-2009年的年度数据为样本数据,运用SPSS进行统计分析。研究发现,多元化战略对企业绩效有显著的负影响;动态能力对多元化战略与企业绩效的关系存在负调节作用,动态能力与多元化战略之间存在调制型的匹配关系,多元化战略通过与动态能力的交互作用来影响企业绩效。这一结论丰富了多元化战略理论、动态能力理论及战略匹配理论,为企业有效实施多元化战略提供理论指导。
Diversification is a strategic choice of enterprise expansion.Seen from long-term enterprise practice and theoretical study,the effect of diversification strategy on firm performance is complex.So how to implement diversification strategy effectively？ This article bases on the perspective of matching dynamic capabilities and diversification strategy,studies the effect of diversification strategy on firm performance.It uses the annual data of 191 random samples chosen from Shanghai stock exchange in 2008-2009 as the sample data,using SPSS to do statistic analysis,reaching a conclusion that diversification strategy has a significantly negative influence on firm performance;while dynamic capabilities have a negative moderating effect on the relationship between diversification strategy and firm performance.It is moderation matching relation between dynamic capabilities and diversification strategy,through the interaction with the dynamic capabilities,diversification strategy influences the firm performance.This conclusion enriches the diversification strategy theory,dynamic capabilities theory and strategic matching theory,at the same time,supplying theoretical guidance for operating diversification strategy effectively.
出处
《中国软科学》
CSSCI
北大核心
2012年第11期111-122,共12页
China Soft Science
基金
国家自然科学基金重点项目(71031003)
关键词
多元化战略
企业绩效
动态能力
匹配关系
diversification strategy
firm performance
dynamic capabilities
matching relation
