摘要
在当今日新月异的网络时代 ,传统的新闻传播理论正面临着一系列的挑战。因特网作为继报纸、广播、电视之后的第四媒体 ,对传统的传播理论带来了较大冲击 ,而传播媒介的传播功能研究作为传播学研究的一部分 ,也在互联网络的影响下发生变化。文章从传统媒介的传播功能入手 ,探讨网络时代网络媒体对社会的新功能。
In the contemporary regenerative networking era,a series of great challenges are faced by the traditional communicational theories.Being the fourth media after the former of newspaper, radio and television,internet brings more far reaching shocks to the traditional communicational theories. The research on communicational function of networking media,as a part of the research on communication,is concurring with such changes. Based on communicational function of traditional communication media, this article aims to explore into the new social function of networking media on the epoch of internet.
关键词
网络媒体
传播功能
信息
开放性
文化整合
networking media
communicational function
function of public opinion
