摘要
:作为第四大传播媒介 ,互联网以其交互性、信息量大、传播权利平等 ,将传统媒体整合为一等巨大优势 ,对传统媒体 (广播、电视、报纸等 )构成威胁。但网络时代的到来并不意味着传统媒体记者“下岗时代的来临”,只要记者面对新兴媒体作传播方式的调适 ,即转换传播观念、重新认识受众、提高质量意识、学会数字化生存和“超链接”文本写作等 。
As the fourth media, Internet,on its interactivity and immense information carrying capacity and equal right of communication,integrates traditional media into a great dominance and thus, constitutes a threaten to the existence of traditional media, such as radio, television and newspaper.However,the impending of the Internet age doesn′t mean that there will be no place for traditional journalists.As long as journalists adjust their communication styles to the rising media,i.e. convert their perspectives of communication,rethinking the audience, improve their quality conscienceness, and learn the digital existence and the writing of hyperlinked texts, etc.they will still be the main force of on line news communication.
出处
《西北大学学报（哲学社会科学版）》
CSSCI
2000年第3期152-157,共6页
Journal of Northwest University：Philosophy and Social Sciences Edition
