摘要
针对我国本土连锁超市自有品牌的发展过程中存在的诸多问题,借鉴了沃尔玛自有品牌的成功经验,并提出了适合我国本土连锁超市自有品牌开发的策略,具有较强的现实意义。
In view of the many problems in the development process of the self-owned brands of the Chinese native chain supermarkets, we borrowed the successful experience of the development of self-owned brands of Wal-mart and proposed the strategy for the development of self-owned brands by Chinese native chain supermarkets.
出处
《物流技术》
北大核心
2012年第11期28-30,共3页
Logistics Technology
关键词
自有品牌
连锁超市
沃尔玛
self-owned brand
chain supermarket
Wal-mart
