摘要
繁荣电视文艺与文化,不仅需要创作者创作出优秀的电视文艺作品,而且需要提高受众的审美力与批判力,才能有效促进电视文艺生产传播的良性循环。因此,针对电视文艺受众心理特点及需求,通过内外因素的合力提高受众媒介素养,积极地引导电视文艺受众选择与接受优秀的电视文化,以最终实现电视文艺传播的正效应。
The prosperity of TV art and culture not only needs the creators to create excellent TV works, but also need to improve the audience＇s aesthetics and critical faculties so that such TV art production and communication can be effectively promoted in virtuous circle. Therefore, in allusion to the audience＇s psychological characteristics and their demands and through the concerted efforts of internal and external factors, we will improve the audience＇s media literacy and actively pilot the TV art audience to choose and receive the excellent TV culture in order to eventually realize the positive effect of TV art communication.
出处
《绵阳师范学院学报》
2012年第10期92-96,105,共6页
Journal of Mianyang Teachers＇ College
关键词
电视文艺
受众心理
素养教育
TV arts
audience psychology
media literacy education
