摘要
收集了重庆市1997—2009年的入境旅游人次、主要客源国入渝人次、旅游外汇收入、主要客源国人口和GDP总量等数据,运用亲景度和吸引力指标,对重庆市入境外国人旅游市场进行深入的分析。结果表明:重庆市入境外国人亲景客源市场主要分布于欧美地区,1998—2009年,美国、德国、英国的亲渝度都大于1,1997—2003年及2005—2008年,法国的亲渝度也都大于1;疏景客源市场则主要分布于亚洲等周边邻国,1997—2009年,泰国、韩国、菲律宾的亲渝度都小于1;重庆市对其主要客源国游客的吸引力呈不断上升趋势,1997—2009年,重庆市对日本的游客的吸引力从3 691上升到6 907,对韩国游客的吸引力从987上升到2 672;游客的接待量和亲渝度之间不存在直接的相关性,统计期内,重庆市接待入境外国游客总人次排名前4位的依次是美国、日本、德国和英国,其亲渝度的位次分别为第1、7、2、3位;而目的地对客源国的吸引力则可以在一定程度上反映出游客接待量的大小,统计期内,重庆市对法国、新加坡和加拿大游客的吸引力总量位列第6、10和11位,接待的游客总量位列第6、8和9位。基于上述研究结论,提出优化旅游产品结构、提高旅游综合服务质量、进一步细分客源市场、开展有针对性的营销等措施,为重庆市入境旅游政策的制定和调整,促进入境旅游的快速发展提供有益的参考。
The article collected the number of inbound travelers, the number of inbound tourism in Chongqing of main source countries, the foreign exchange earnings in tourism, total population of main source countries and GDP from 1997--2009, ana- lyzing the inbound foreigners tourism market of Chongqing based on the preference scale and attraction. Results indicated that： the inbound foreigners preference market of Chongqing mainly distributed in Europe and America, while the non-preference tourist market mainly distributed in Asia, around China; Chongqing＇s attraction to main resource countries had a rising trend~ there was no direct correlation between tourist receipts and Approach Chongqing Degree Model, however, the attraction of des tination to source countries can reflect the tourist receipts to some extent. Based on above findings, the article put forward the measures of optimizing tourism product structure, improving the quality of tourism comprehensive service, further breaking down tourist market, carrying out targeted marketing and something else, which will provide some useful references for the policy formulation and adjustment of inbound tourism in Chongqing and promoting the rapid development of inbound tourism.
出处
《重庆师范大学学报（自然科学版）》
CAS
北大核心
2012年第6期93-98,共6页
Journal of Chongqing Normal University:Natural Science
关键词
入境旅游
外国人旅游市场
亲景度
吸引力模型
重庆市
inbound tourism
foreigners tourism market
preference scale
attractive models
Chongqing
