摘要
简要分析读者当前价值,重点讨论如何定量计算读者的潜在价值,并提出一个预测模型,通过采取读者当前价值和潜在价值作为两个变量,建立读者细分矩阵,对读者进行有效划分,探讨在此基础上的细分方法和各类读者的市场战略,即实施读者关系管理的有效方法。
This paper briefly analyzes the present value of the readers; puts emphasis on how to quantitatively calculate the potential value of the readers, and puts forward a forecast model. By adopting the two variables of reader＇ s present and potential value, the paper sets up a subdivision matrix of readers, dividing the readers effectively. Based on above, the paper discusses the subdivision method and all kinds of readers market strategy, that is, effective methods for implementing reader relationship management.
出处
《出版科学》
CSSCI
北大核心
2012年第6期69-73,共5页
Publishing Journal
关键词
读者关系管理
图书供应链
预测模型
Reader relationship management Book supply chain Prediction model
