摘要
首先探讨了地区形象的概念和地区形象的构成 ,认为地区形象系统是由理念识别、行为识别和视觉识别要素组成 ,其中理论识别是核心。其次 ,重点讨论了中关村形象定位中理念的确立问题 ,认为可以将中关村的发展理念概括为 :“以强国为目的 ,以知识为基础 ,以创新为动力 ,以人才为支柱 ,以市场为导向”。最后 ,就中关村发展理念的实现提出了建议。
Regional Image(RI) is one kind of important resources of the region.RI can be considered as the reflection of the ideology of the region with the past,the present and the future.In Regional Image System (RIS),it includes 3 parts of compose,Mind Identity (MI),Behavioral Identity (BI) and Visual Identity (VI).Among these parts,MI is the kernel.Zhong\|guang Cun faces new challenge and chances in the new century.In order to make a greater contribution to China and greater progress,Zhong\|guan Cun needs to improve its Regional Image.To establish the RI of Zhong\|guan Cun,the MI is the key.Considering the vanguard role of Zhong\|guan Cun in the Chinese processing of science and technology,the MI of RIS is more important.The MI of Zhong guan Cun may be described as following:“The aim is to build a powerful state.The base is knowledge.The impetus is bring forth new ideas.The mainstay is talent.The guide is market.”
出处
《北京联合大学学报》
CAS
2000年第1期58-61,共4页
Journal of Beijing Union University
关键词
地区形象
理念识别
形象建设
形象设计
中关村
regional image
mind identity
behavioral identity
visual identity
image design
Zhong\|guan Cun
