摘要
总结了安溪铁观音茶业包装的发展特点,分析了安溪铁观音茶叶包装存在的问题,并借鉴国际茶叶市场包装经验,从重视低碳包装、防止过度包装、推进防伪包装、打造品牌包装以及加强包装专业教育等方面提出了改进安溪铁观音包装,提升品牌形象和价值的若干对策。
This paper summarized the development characteristics of Anxi Tieguanyin tea packaging, and analyzed the existing problems in Tieguanyin tea packaging. Meanwhile, by learning the experiences of international tea packa- ging, this paper put forward several countermeasures for improving the packaging of Anxi Tieguanyin tea. These in- cluded preventing excessive packaging, promoting low carbon packaging, anti-counterfeiting packaging, constructing brand packaging and enhancing packaging education.
出处
《台湾农业探索》
2012年第5期32-34,共3页
Taiwan Agricultural Research
关键词
安溪铁观音
过度包装
低碳包装
防伪包装
Anxi Tieguanyin tea
excessive packaging
low carbon packaging
anti-counterfeiting packaging
