摘要
基于社会交换理论,运用文献回顾、归纳和演绎等方法提出了体育赛事旅游者消费决策行为的概念研究框架。研究表明:1)该概念框架拓展了社会交换理论,在理性计算(感知收益—感知成本)的基础上加入了"旅游体验质量"这一感性变量,体育赛事旅游者依据二者做出消费决策;2)影响体育赛事旅游者感知收益、感知成本和旅游体验的因素包括体育赛事旅游质量因素、体育赛事旅游目的地因素、潜在体育赛事旅游者个人因素和其他因素4个方面,各要素细分了不同维度;3)交换关系(包括信任、认同感和依恋度)是本概念框架一个重要的调节变量,在框架中起着调节影响因素、心理活动和消费决策之间关系的作用。
Based on Social Exchange Theory,this paper proposes a conceptual framework of event sports tourists’ consumption decision-making behavior with the methods of literature review,induction and deduction.The results show that 1） the conceptual framework expands the Social Exchange Theory by adding the emotional variable of tourist experience quality on the basis of rational calculation,and the event sports tourists just make the consumption decision on the basis of the rational calculation and the tourist experience; 2） the factors influencing event sports tourists’ perceived benefits,perceived costs and tourist experience could be summarized into four aspects,respectively event sports tourism quality,event sports tourism destination factors,personal factors,and other factors; 3） the exchange relationship（including trust and identity,attachment degree）is an important moderating variable in this conceptual framework,which affects the relationship among the influencing factors,psychological activities and consumer decision-making.
出处
《体育科学》
CSSCI
北大核心
2012年第11期27-33,共7页
China Sport Science
基金
国家旅游局规划项目(09TAAG005)
关键词
体育赛事旅游
消费者决策
社会交换理论
概念框架
感性收益
感性成本
旅游体
验质量
event sports tourism
consumer decision-making
social exchange theory
conceptual framework
perceived benefits
perceived costs
tourist experience
