摘要
佛教自传入我国就与我国文化相融合,形成了具有中国特色的佛教文化。从旅游资源视角看,我国的佛教文化旅游资源十分丰富,但开发起步较晚,仍处于初级阶段,缺乏系统性、完整性以及对佛教文化旅游资源内涵深层地挖掘。开发佛教文化旅游资源,应该挖掘其深层次内涵,遵循开放性、生态性、特色性的原则,按照主题公园、节庆活动、餐饮等形式,满足旅游者多样化、个性化的需求,激发旅游动机的文化因素,并将其组合成完整的、成熟的旅游产品。
Buddhist culture in China has Chinese characteristics as Buddhism has been integrating with Chinese culture since it was first introduced into China. From the view of tourist resources, Chinese Buddhist culture is a rich tourist resource; however, the development of the resource started late and is in a primary stage, falling short of systematic, complete and profound excavation of the connotation of Bud- dhist culture. To solve this problem, we shall develop the in-depth content of the culture in open, ecological and characteristic manners; diversify the form with theme parks, festivals and catering services to meet the various and personal demand of tourists; inspire the cultural factors of tourist motivation; and turn them into complete and mature tourist product.
出处
《商业经济》
2012年第21期63-64,86,共3页
Business & Economy
关键词
佛教文化
旅游资源
开发对策
Buddhist culture, tourist resource, development strategies
