摘要
利用演化博弈方法研究了供需双方网络渠道选择(指在移动网络和地面固网间选择,下文简称‘网络选择’)的演化过程,建立了供需双方渠道选择的演化博弈模型,分析了供需双方在地面固网和移动网络渠道两种策略下的选择行为,根据复制动态方程得到了双方渠道选择行为的演化规律,分析给出了各种情况下的演化稳定策略,并提出了探寻移动网络渠道建设发展路径的相应建议,最后通过数值分析证明了结论的科学性。
The evolutionary process of Internet channel selection to supply and demand is researched by the method of evolutionary game. Firstly, the evolutionary game model between the supply and demand is built. Furthermore, we analyze the channel selection behavior of both sides to the mobile network and the fix network. In conclusion, we obtain the evolutionary law of the channel selection behavior according to the replicator dynamics equation and the evolutionary stabilization strategy in each case. Meanwhile we propose the related suggestions for the development of mobile network construction. In the end, we prove the conclusion by a data analysis.
出处
《管理评论》
CSSCI
北大核心
2012年第10期67-72,93,共7页
Management Review
基金
国家自然科学基金重大项目(70890080
70890083)
关键词
网络渠道
渠道选择
演化博弈
演化稳定策略
Internet channel, channel selection, evolutionary game, evolutionary stabilization strategy
