摘要
在新的时代环境里,纯文学刊物面临生存窘境,其背后是文学的精英化和大众化之争,作家被"去精英化"的痛苦和文学刊物勉为其难的调和。《江南》异军突起,游刃市场,形成良好的品牌形象,被冠之为"《江南》现象"。从《江南》堪称先锋的尝试和成功的经验中审视文化环境对期刊行为的影响,揭示文学刊物在新的文化环境下,在精英与大众之间寻求融合与发展的种种努力和最终结果,以给焦虑的纯文学刊物一定的启示。
In the current social environment, pure literary journals are faced with survival challenges, which reflects the question whether to have the literature move toward the elite or to have it get closer to the mass. The writers are struggling between the two However, the journal Jiangnan has walked out this dilemma, well adapted itself to the market need and built a good brand image. This is known as ＂Jiangnan phenomenon＂. This article explores the impact of cultural environment on the actions taken by the Journal through an analysis of the pioneering activities and successful experience of diangnan. With an analysis of the various trials literary journals are making in their efforts to close the gap between the Elite and the Mass under new cultural environment, this article tries to provide certain enlightenment to the worrying pure literary journals.
出处
《宁波大学学报（人文科学版）》
2012年第6期63-67,共5页
Journal of Ningbo University：Liberal Arts Edition
