摘要
采用文献资料、实地考察、数理统计等研究方法剖析出洞庭湖区域体育旅游的资源现状,探讨了发展洞庭湖区域体育旅游业可能给区域经济社会发展带来的积极影响,进而制定出要实施洞庭湖区域品牌战略,树立体育旅游区域形象;加强三市体育旅游资源整合,发挥区域优势;推行人才战略,积极培养体育旅游专业人才;挖掘民族传统体育潜力,吸引游客参与的开发区域体育旅游产业的发展路径。
With Literature, Fieldwork methods, Mathematical Statistics and so on, the article analyses the status of Sports Tourism resources of the area around Dongting Lake, probes the possible positive impact on the regional economy and society of the area around the Dongting Lake to develop the Sports Tourism Industry, and formulates the development paths of regional sport tourism industry： Implementation of the area brand strategy around Dongting Lake and Establish a regional image of sports tourism; Enhance sports tourism resources of three cities integration and Exertion regional advantages; Implementation the strategy of human resources and Development sports tourism professionals actively; Excavation the potential of traditional sports and Attracting visitors to participate.
出处
《四川体育科学》
2012年第5期4-8,22,共5页
Sichuan Sports Science
基金
2011年度湖南省教育厅高等学校科研课题(项目号:11C0901)部分研究成果
关键词
体育旅游
洞庭湖区域
经济社会
Sports Tourism
The area around Dongting Lake
Economy and Society
