摘要
随着电力体制改革的不断深入,电力企业市场化的步伐不断加快,电力市场营销方面的问题愈来愈突出,对电力企业的改革带来了严重的阻力。在当前的形势下,认真分析市场营销中存在的问题,从市场的实际需求出发,探索新的营销策略,对于树立企业的新形象、开拓新市场,创造新成绩,具有极其重要的意义。
With the deepening pace, electric power marketing to the reform of the electric of power system reform, and the problem is increasingly prominent, power enterprises. In the current marketing problems, explore new marketing strategy, establish new significance for pow company to develop new markets, create new accelerating of commercializes has brought serious resistance situation, analysis the market image, has the extremely vital achievements.
出处
《煤炭技术》
CAS
北大核心
2012年第11期275-277,共3页
Coal Technology
关键词
电力营销
现状
营销策略
改善途径
electric power marketing
present situation
marketing strategy
improvement way
