摘要
为进一步探索服装产品中品牌特征和情感体验的问题,将情感因素与品牌服装的设计结合起来,在品牌识别的基础上分析服装产品中情感因素的特征与表现要素。通过对大众情感认知活动的了解,研究在创造过程中服装品牌情感因素的生成与管理模式,进一步探讨情感因素在品牌风格构造中的实现方法。并以Levi's牛仔品牌为例,阐述了情感因素在品牌服装设计中的传承与创新,为服装品牌的延续性设计提供了理论与实践参考。
For further exploration of characteristics and emotional experience′s issues in clothing products,the article combines the emotional factors with brand design,and analyzes the features and performance elements of emotional factors in clothing products on the basis of brand recognition.By understanding the activities of public emotional awareness,the generation and management model of clothing brand′s emotional factors during creation are studied,and how to combine emotional factors with the brand style is discussed as well.Taking Levi′s cowboy brand as example,the inheritance and innovation of emotional factors in designing brand clothing are elaborated,thus providing a theoretic and practical reference for continued design of clothing brands.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2012年第10期117-121,共5页
Journal of Textile Research
基金
广东省江门市科技计划项目(江财工[2011]131号)
五邑大学校级青年科研基金项目(31222005)
关键词
情感因素
服装品牌
传承
特征
emotional factor
clothing brand
inheritance
characteristic
