摘要
人们的消费观念已经并在不断发生变化，多元并存差异大。在转变过程中，也出现了一些误区。需要正确引导消费观念，促进合理消费，拉动内需；同时，针对消费观念的变化，开发新产品，创新营销方式。
The consumption concept has been changing consecutively and coexisting with diversification. There are misunderstandings during the tranformation. We should guide the consumption concept properly, promoting rational consumption while stimulating domestic demand. Meanwhile, in view of the changes in consumption concept, we should develop new products and innovate marketing method.
出处
《国际商业技术》
2012年第5期16-18,共3页
International Business & Technology
关键词
消费观念
差异变化
正确引导
合理消费
拉动内需
consumption concept, diversification and diversity, guiding properly, rational consumption,stimulating domestic demand
