摘要
以数字技术、网络技术为代表的传播技术的发展为不同传媒产业形态之间的融合提供了工具前提。传媒产业融合的发展还受到受众需求、社会生活转型、传媒市场发展、传媒规制改革的推动等情况的影响,是多元因素共同作用的结果。传媒产业融合是整个传媒业发展的必然趋势。传媒产业的业态融合与资源融合是目前传媒产业融合的主要形态。
The development of communication technology with the representative as the digital technology and network technology provides the tools premise for the integration of the different media industries. The integration of the different media industries is the result of multiple factors, such as the audience needs, transformation of social life, the media market development, and promotion of media regulatory reform. Integration is an inevitable outcome of the whole media industry development. Industry forms integration and industry resources integration are the main modes of the media industry integration.
出处
《铜仁学院学报》
2012年第4期61-65,共5页
Journal of Tongren University
关键词
传媒产业融合
动力
形态
Media Industries Integration
Impetuses
Patterns
