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“以学生为中心”在“市场营销策划实务”教学中的运用 被引量:4

Application of "Student-centered" in Marketing Planning Practice Teaching
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摘要 "以学生为中心"的教学(简称SCL)与传统"以教师为中心"的教学有显著的差别,尤其对于突出实践的高职教育来说,"以学生为中心"的教学方式有着无可比挫的优越性。在"市场营销策划实务"教学中运用SCL,以学生为中心,结合自身实践从课程设计、课程实施及课程评价三个方面改革传统教学。SCL成功的关键在于"参与、互动、创新",SCL实施的难点则是有效的课堂控制。 There is much significant difference between "Student centered" Learning (SCL) and the traditional "teacher-centered" Learning,especially for the prominent practice of higher vocational education, the "student centered" Learning mode has the incomparable superiority. Based on the analysis of "student centered" Learning on the foundation of connotation,this paper elucidates how to use SCL in the "marketing planning practice" teaching in curriculum design,curriculum implementation and curriculum evaluation three aspects combining with our own practice,and summed up: the key to the success of SCL is "participation, interaction,innovation". The difficulty of the implementation of SCL is the effective classroom control.
作者 鲁朝云
出处 《岳阳职业技术学院学报》 2012年第4期73-75,共3页 Journal of Yueyang Vocational and Technical College
关键词 以学生为中心 课程设计 课程实施 课程评估 启示 Student--centered Learning,curriculum design, curriculum implementation,curriculum evaluation, enlightenment
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