摘要
分析网络技术对传统商务的影响,介绍了网上营销的一般策略。电子商务的兴起改变着传统的商业营销理念,对现代企业提供了新机遇,也提出了新的挑战。企业需要充分利用网上营销环境,采取正确、综合、有效的营销策略,在网上开拓崭新市场。
The impact of network technology on the traditional commerce is introduced,and so are the or- dinary strategies of marketing products on the Intemet.The rise of electronic commerce is changing the tradi- tional marketing concept in doing businesses.This has offered both a new opportunity and a new challenge for modern enterprises.Enterprises should make full use of the marketing environment on the Internet.At the same time,some correct,comprehensive and effective marketing strategies should be taken to develop new markets on the Internet.
关键词
电子商务
网上营销
策略
Electronic Commerce
Marketing on the Internet
Strategy
