摘要
舆论引导是新闻媒介的基本社会功能之一,舆论引导力的高低决定舆论引导的效果。从舆论的形成及传播、导向来看,新闻媒介舆论引导力由事实报道能力、舆情研判能力、意见整合能力、新闻舆论传播能力、社会舆论导控能力等五要素构成。在新闻媒介的舆论引导实践运用中,这五要素相互融合、相互影响、相互作用,共同形成舆论引导力的有机共同体,并以合力的方式作用于舆论引导的各个环节。
Public opinion guidance is one of the basic social functions of media. The ability of public opinion guidance decides the effect. The ability of media＇s public opinion guidance are constitute by fives elements, that are fact reporting ability, public sentiment judgment ability, opinion integration ability, media communication ability and guiding and controlling ability of social opinion. The five elements are integrating, influencing, and acting on each other in the progress of media＇s public opinion guidance, which has formed a community to work on all segments of public opinion guidance in the way of joint efforts.
出处
《重庆社会科学》
CSSCI
2012年第9期58-63,共6页
Chongqing Social Sciences
基金
重庆市社会科学规划项目"提升重庆主流媒体的舆论引导力研究"(批准号:2011YBCB055)
关键词
新闻媒介
舆论引导力
新闻报道
the media, public opinion guidance, media report
