摘要
我国民族题材纪录片曾经一度作为政治宣传片以及影像资料片,缺乏美学价值与欣赏价值,商业化的程度较低,随着媒介环境中竞争的日趋激烈,民族题材纪录片脱离市场,缺乏商业化意识的弊端开始变得越来越显著。概述民族题材纪录片发展遭遇的困境,分析民族题材纪录片商业化运作的必要性,探讨民族题材纪录片商业化运作的策略。
Chinese ethnic documentary was once regarded as political propaganda and video material, lacking the value of aesthetics and appreciation and with a low level of commercialization. While the competition a- mong media environment is getting hotter, the disadvantages are obvious that Chinese documentary has devia- ted from the market and lacked the awareness of commercialization. This paper aims at describing the dilemma that Chinese documentary has met and analyzing the necessities of commercialization of Chinese ethnic doeu- mentary. What＇s more, this paper hopes to explore the mentary in comprehensive ways. strategies of commercialization of Chinese ethnic doeu-
出处
《中国有线电视》
2012年第8期981-985,共5页
China Digital Cable TV
基金
云南大学人文社科科研基金项目(10YNUHSS052)
关键词
民族题材纪录片
商业化
策略
国际化
ethnic documentary
commercialization
strategy
internationalization
