摘要
以战略管理中的重要工具SWOT矩阵为分析手段,对第三方汽车物流企业的内部优势、劣势以及它们所面临的外部机会和威胁进行了分析,并在此基础上建议性地提出第三方汽车物流企业应该采取的发展战略。
In this paper, we analyzed the internal strength and weakness of the third party automobile logistics enterprises as well as the external opportunities and threats they faced, on the basis of which we suggested the strategies adoptable for third party automobile logistics enterprises in their development.
出处
《物流技术》
北大核心
2012年第7期282-284,共3页
Logistics Technology
关键词
物流
汽车物流
第三方汽车物流
SWOT
logistics
automobile logistics
third party automobile logistics
SWOT
