摘要
从信息生成和心理过程两个不同的视角,综合分析了构成视频叠加暗示信息有效性评估的必要环节:主题-态度效果评估、对象/概念-理解效果评估、参数-认知效果评估以及参数-隐蔽性效果评估.系统分析了影响注意效果、感知效果、记忆效果、理解效果、态度效果和隐蔽性效果的因素,并提取量化指标构建了效果评估模型,为PSBVS信息生成及其方案选择提供了科学依据和理论支持.初步的单因素实验验证了方法的合理性.
From aspects of information producing and psychological process, the necessary contents of effec- tiveness evaluation of suggestive information based on video superimposing are concluded： theme-attitude effect evaluation, object/concept-comprehension effect evaluation, parameter-cognition effect evaluation and parameter-covertness effect evaluation. The factors influencing attention, perception, memory, comprehension, attitude and covertness are analyzed systemically, then indexes are formed and effect model is constructed. A specialized theoretical guidance is provided for information producing and scheme selecting in PSBVS. Primary single-factor experiments have validated the reasonability of proposed methods.
出处
《系统工程理论与实践》
EI
CSSCI
CSCD
北大核心
2012年第7期1598-1609,共12页
Systems Engineering-Theory & Practice
基金
国家自然科学基金(60875048)
关键词
视频叠加暗示信息
有效性评估
认知效果
理解效果
态度效果
隐蔽性效果
suggestive information based on video superimposing
effectiveness evaluation
cognitive effect
comprehension effect
attitude effect
covertness effect
