期刊文献+

B2C网络团购顾客感知价值研究 被引量:3

在线阅读 下载PDF
导出
摘要 本文以团购网站为研究对象,利用文案调研法初步提出了探索顾客感知价值的构成要素及测评指标的假设,从而构建出顾客感知价值评价体系。在此基础上,利用问卷调查收集充足的数据并运用SPSS等统计软件进行分析,通过数据分析结果对评价体系进行修正和检验,最终构建了比较科学合理的网络团购顾客感知价值评价体系,从而为团购网站提升顾客感知价值提供可行性建议。
作者 高娟 崔茜
出处 《商业时代》 北大核心 2012年第19期35-37,共3页 Commercial
  • 相关文献

参考文献4

二级参考文献16

  • 1J.哈贝马斯.关于公共领域问题的答问[J].社会学研究,1999(3):37-38. 被引量:223
  • 2Arndt, J. Role of Product-related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4,1967, pp. 291-295.
  • 3Hanson, W. A., Principles of Internet Marketing. Ohio: South-West College Publishing,2000.
  • 4Katz, E. and P. E. Lazarsfeld, Personal Influence: The Part Played by People in the Flow of Mass Communications. Glencoe, IL: Free Press,1955.
  • 5Engel, James F. & Roger D. Blackwell and Robert J. Kegerreis. How Information Is Used to Adopt an Innovation? Journal of Advertising Research ,9(4),pp. 1969, pp.3-8.
  • 6Soderlund, Magnus. Customer Satisfaction and Its Consequences on Customer Behavior Revisited. International Journal of Service Industry Management. 9(2), 1998, pp. 169-188.
  • 7Gelb, B. & Johnson M. Word-of-Mouth Communication: Causes and Consequences. Journal of Health Care Marketing, 15(3), 1995 Fall,pp. :54-58.
  • 8Hennig-Thurau T., Gwinner K.P., Walsh G. and Gremler D.D. Electronic Word-of-mouth Via Consumeropinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? [J]. Journal of Interactive Marketing, 2004, 18,(1): 38-52.
  • 9Brister J.M. Word of Mouth Communication and Their Effects in Consumer Network [J]. Advances in Consumer Research, 1991, 18:155-169.
  • 10Skowronski J.J. and D.E. Calston. Negativity and Extremity in Impression Formation: A Review of Explanations [J]. Psychological Bulletin, 1989, 105,(January): 131-142.

共引文献308

同被引文献41

  • 1钟小娜.网络购物模式下的顾客感知价值研究[J].经济论坛,2005(15):131-133. 被引量:15
  • 2陈明.网络营销的产品层次与策略研究[J].商业时代,2005(30):41-42. 被引量:5
  • 3胡昌平,邓胜利.基于用户体验的网站信息构建要素与模型分析[J].情报科学,2006,24(3):321-325. 被引量:85
  • 4刘刚,拱晓波.顾客感知价值构成型测量模型的构建[J].统计与决策,2007,23(22):131-133. 被引量:19
  • 5Ordanini A. Crowdfunding: customers as investors [N]. The wallStreet Journal, 2009-3-23(r3).
  • 6Ordanini A, Miceli L, Pizzetti M, etc. Crowd-funding:transforming customers into investors through innovative serviceplatforms [J]. Journal of Service Management, 2011(22):443-470.
  • 7Mollick E R. The dynamics of crowdfunding: Determinants ofsuccess and failure [J]. Journal of Business Venturing,Forthcoming, 2014(29): 1-16.
  • 8Zheng H, Wan N, Chen D, etc. Antecedents of project implementation success in crowdfunding [EB/OL]. http://aisle.aisnet.org/pacis2014/318.2014-06-18.
  • 9Marom D, Sade O. Are the life and death of a young start-upindeed in the power of the tongue- lessons from onlinecrowdfunding pitches [J]. Lessons from Online CrowdfundingPitches, 2013(23): 1-59.
  • 10Beier M, Wagner K. Crowdfunding between social media and ecommerce:online communication, online relationships and fundraising success on crowdfunding platforms [EB/OL]. http://pdf.sport2.org/crowdfunding-between-social-media-and-e-commerce-online-download-w48600.2014-10-20.

引证文献3

二级引证文献29

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部