摘要
高等职业院校危机传播管理是化解危机的有效途径,在分析高职院校危机内涵及特点基础上,指出高职院校危机传播管理的必要性和迫切性,进而提出高职院校在应对校园危机时要主动引导舆论,化解危机,从而构建和谐校园,实现高职院校的持续发展。
Strategies on communication of crisis in vocational colleges considered to be one of the most ef- ficient approaches on resolving the crisis. Regard basic concepts and characteristic of crisis of vocational col- leges and communication of crisis of vocational colleges, this paper pointed out the necessity and urgency of management on communication of crisis in vocational colleges. To make clear vocational college crisis management can ensure smooth information campus stability; launched public relations, reshaping and also have other important significance. Thus put forward that vocational colleges should take the image the initia- five, guide public opinion, resolve crisis so as to build harmonious campus and achieve sustainable develop- ment of vocational colleges at the same time.
出处
《柳州职业技术学院学报》
2012年第3期29-32,共4页
Journal of Liuzhou Vocational & Technical College
关键词
高职院校危机
危机传播管理
必要性
舆论
vocational colleges crisis, crisis communication management, guide public opinion
