摘要
结合汽车4S店的销售岗位对学生职业素质的要求,探索从职业定位、校企合作、教学方法运用、课外拓展等方面进行高职"汽车营销实务"课程改革和专业建设。
Combining marketing post in automobile 4S shop with the requirement for the student＇ s professional quality, this paper dis- cusses the course reform of Automobile Marketing Practice and construction of the major in exploring the position fixed, college - enterprise cooperation, teaching method application and extracurricular expanding etc.
出处
《柳州师专学报》
2012年第3期96-99,共4页
Journal of Liuzhou Teachers College
关键词
高职
“汽车营销实务”课程
职业素质
培养
vocational colleges
Automobile Marketing Practices course
professional quality
cultivation
