摘要
通过SWOT方法,客观准确的分析了环太湖地区苏州、无锡、常州、湖州四市生态农业旅游发展具有的优势、劣势、机遇和威胁,在此基础上提出充分发挥太湖生态旅游资源优势,进行科学规划,完善产品结构,打造精品旅游品牌,加强区域合作,加大宣传力度和人才培养等意见和建议,研究为政府有关部门和当地旅游经营者制定生态农业旅游业发展策略提供参考。
This paper, adopting SWOT method, first makes an objective and detailed analysis of the strengths, weaknesses, opportunities and challenges the four cities, namely, Suzhou, Wuxi, Changzhou and Huzhou, in the circum - Taihu Lake region, have in the development of eco-agricultural tourism. Then, it puts forward the suggestion that the four cities should make an overall tourism development plan, take advantage of Taihu Lake＇ s eco-tourism resources, strengthen regional cooperation, optimize product structure, shape top-quality tourism brand, enhance publicity and conduct more professional training. The paper aims to provide the governmental departments involved and tourism workers eco-a^rieuhural tourism develooment strategies.
出处
《无锡商业职业技术学院学报》
2012年第3期23-27,共5页
Journal of Wuxi Vocational Institute of Commerce
基金
中央高校基本科研业务费专项资金资助项目(JUSRP211A66)
2011年江南大学大学生创新训练计划项目
关键词
生态农业旅游
环太湖
SWOT分析
发展战略
eco-agricultural tourism
circum - Taihu Lake region
SWOT analysis
development strategies
