摘要
随着大润发和人人乐的进驻,已经汇集了沃尔玛、家乐福、麦德龙、新一佳等国内外知名企业的长沙零售市场,竞争将日趋白热化,对本地零售企业来说则意味着面临巨大的市场挑战,这使得我们不得不关注这连锁便利店这一行业的发展前景。本文通过千惠便利店选址的实证分析,总结出连锁便利店选址的规律和方法,从而促进长沙市连锁便利店的发展,使其生存和发展于激烈的竞争之中。
With the presence of RT-Mart and Ren Ren Le,the competition of Changsha retail market that has already existed some well-known enterprises such as Wal-Mart,Carrefour,Metro will become more and more fierce.This might be a great challenge to the local retail enterprises,therefore it is necessary to pay attention to the prospects of the convenience stores.By doing an empirical analysis of the Chieko convenience store＇s site selection,this paper summed up the laws and methods of convenience store＇s site selection,thus contributing to the development of the convenience store in Changsha and ensuring its survival and development in the fierce competition.
出处
《江苏商论》
2012年第5期11-13,共3页
Jiangsu Commercial Forum
关键词
千惠
连锁
便利店
选址
Chieko
Chain
Convenience stores
Site selection
