摘要
随着市场竞争的加剧 ,不断开发并向市场投入新产品成为企业取得持久竞争优势的关键。然而在新产品开发中 ,企业将面临许多技术和市场的不确定性 ,这些不确定性会给企业带来风险。在分析新产品开发风险的来源及其影响因素的基础上 ,提出防范产品开发风险的五种方法 。
Continually developing and launching new products have become the key to gain longterm advantage of competition today. But in new product development there is uncertainty about the market and technology, these uncertainty will bring about risks. In this paper, the sources and influence factors of risk are analyzed, and five prevention methods are put foreword. It may help enterprises correctly see and prevent risks.
关键词
新产品开发
风险
防范
企业
New product development,Risks,Prevention methods
