摘要
在买方市场逐步形成的过程中 ,开拓农村市场是一项不可逾越的政策选择。我国农村消费不旺的内在因素是农民比较利益的偏低性和消费观念的滞后性 ,外在因素是市场结构的不平衡。开拓农村市场既不能简单地依靠某一种手段 ,也不能寄希望于短期内迅速见效。它需要多管齐下 ,综合开发 。
As the buyer's market develops gradually, it is inevitable to choose to expand the countryside market Peasants' low income, backword consumption ideas are the inner reasons why the countryside consumption is not flourishing The externer factors lie in the unbalanced market construction Developing countryside market can neither simply rely on one method nor be expected to grow in a short term Many measures are needed including comprehensive development,permanent persistance Countryside market can be developed step by step