摘要
旅游发展战略的选择在发展区域旅游的过程中显得尤为重要,因为它关系到该区域旅游业发展的总体趋势,是区域旅游经济取得良好效益的决定性因素。目前,区域旅游发展战略的选择,基本上凭借专家的经验和直觉,受主观因素影响较大,为区域旅游今后的发展带来一定风险。本文以内蒙古赤峰为例,将TOWS分析方法运用到区域旅游发展战略选择的过程中,以期加强区域旅游发展战略选择的客观性和系统性,促进区域旅游健康、快速发展。
The choice of tourism development strategy is particularly important in the development of regional tourism,because it concerns the overall trend of the regional tourism development,and is the decisive factor for the regional tourism economy to achieve good efficiency.At present,the choice of the regional tourism development strategy,basically by virtue of experience and intuition of experts,is influenced by subjective factors and contains a huge risk for the future development of regional tourism.This paper,taking Chifeng of Inner Mongolia as an example,applies TOWS analysis methods to the selection of regional tourism development strategy so as to strengthen the objectivity and systematicness in the choice of the the Regional Tourism Development Strategy and promote the healthy and rapid development regional tourism.
关键词
区域旅游
TOWS分析
战略选择
赤峰市
regional tourism
TOWS analysis
choice of strategy
Chifeng city
