摘要
新闻媒介生产、传播着特定的文化产品及观念 ,并总会体现某种文化规范与精神导向。在新中国成立后的一个长时期内 ,媒介作为一般文化存在的特质被政治化所遮蔽 ,这在很大程度上造成了社会文化的失衡。而近年来 ,社会文化日趋丰富 ,媒介文化走出了政治化的困境 ,从政治文化中逐渐分离出世俗文化。这种演变具体表现在媒介理念、结构、形式及传播内容的变化几方面 ,与此同时 ,媒介世俗文化自身展现出了它的魅力。文化本属于社会大众 。
Media produce a certain cultural product and communicate the relative thoughts with the cultural creterion and spiritual orientation. After 1949, as a kind of culture, “media wiqueness' had been replaced of political characteristics in a long period, which resulted in un\|balance of social culture, to a great extent. In recent years, with social culture flourishing, media culture is not in the darkness of political characteristics any more. Mass culture has been seperated from the political one, which is show in the change of media thoughts, structure and administration, also in the content of communication. With the great change, media mass culture is shining, As a matter of fact, culture cannot live without common mass, so the mass culture is approaching the point of mearing of culture istelf.
出处
《浙江大学学报（人文社会科学版）》
CSSCI
2000年第2期131-136,共6页
Journal of Zhejiang University:Humanities and Social Sciences
