摘要
保险电子商务具有降低成本、提高效率的特点,能够帮助保险公司解决营销方式单一化与保险市场多样化的矛盾。在我国发展了十几年的保险电子商务已经成为一种保险销售应用的新型商业模式。本文介绍了保险电子商务的三种营销模式,分析了现阶段我国保险电子商务发展状况以及存在的问题,并为解决这些问题、促进保险电子商务进一步优化发展提出了一些建议。
The insurance e-commerce can reduce the cost, improve the efficiency, to help insurance companies to solve the conflict between single of marketing mode and di- versification of-insurance-market-In ChinaT-the whieh-has-devel- oped more than 10 years has become a new business model in insurance sales, this artiele introduces three marketing mode of insurance e-commerce, analyses the inevitability of development of Chinese electronic commerce and its problems, and puts forward some sug- gestions to solve these problems and promote the development of insurance e-commerce.
出处
《上海金融学院学报》
2011年第5期51-57,共7页
Journal of Shanhai Finance University
关键词
保险电子商务
网络平台
电话营销
insurance e-commerce
network platform
telephone marketing
